Copywriting
I love to write! Research and proofreading
are my idea of a good time.
Ad Copy
Have you ever wanted to visit another planet? I created a TV commercial to increase tourism in Iceland, where you feel like you’re on another planet.
Destination: Iceland
Central Theme
The variety of natural wonders in one country will attract visitors to Iceland.
Demographic
This ad will appeal to people 25-60 years old who seek inspiration and a break from the monotony of day-to-day life. These individuals will want to take their families to share an unforgettable adventure. I also want to appeal to children, so they ask their parents to take them to Iceland.
Slogan
Explore more, wow. Go to Iceland.
TV Commercial/Storyboard
Set the scene.
Tell the story.
Wrap it up.
Website Copywriting
I updated Contractor Growth Network's website copy to reflect current offerings, improve readability, and showcase our projects. I interviewed department heads and the owner to craft accurate service descriptions that aligned with our brand voice. I also collaborated with the web developer to ensure the visuals and copy worked together for a more engaging, cohesive user experience.
Heat-Related Illness
I wrote a Facebook post and blog about heat-related illness for a law firm. This client is an advocate for youth sports safety. We posted the content in late summer during pre-season for Fall sports.
RBG Social Media & Blog
I saw this photo of Ruth Bader Ginsburg with my client on his personal Facebook page. I immediately wanted to know everything about the moment. So, I interviewed my client and wrote a Facebook and LinkedIn post and blog about his experience meeting RBG. We posted the story during Women’s History Month.
My client told me he received a lot of positive feedback from people who enjoyed the post and blog.
Facebook Copy
In honor of Women’s History Month, we’re remembering Ruth Bader Ginsburg.
RBG was an advocate for gender equality and women’s rights. She spoke up, asked hard
questions, and fought for improvement. RBG persevered many times in the face of adversity, always giving 100% to the task at hand.
Mark Gemma had the pleasure of meeting RBG at a luncheon at Roger Williams University School of Law.
Read about Mark's experience meeting RBG at https://tinyurl.com/5b5fx3hx.
Headlines & Blog Article
I wrote five headlines using numbers and five headlines containing “how” or “how to.” Then I chose my favorite headline and used it to write a blog.
Five Headlines Containing Numbers
10 Ways You Can Move Your Body When You’re Not Feeling Well
5 Foods to Avoid if You Have an Autoimmune Disease
5 Questions to Ask Your Doctor if You Think You Have an Autoimmune Disease
5 Calm Ways to Explain to People That You Feel Bad Even Though You Look Okay
Photosensitive? 5 Things You Need to Do Before Spending Time Outdoors
Five Headlines Using the “How” or “How To” Format
How to Stay Active Without Overdoing It
How to Say “No” When People Ask You to Do Things
How I Fit in Time to Rest
How to Talk to Your Doctors, So They Listen
How to Enjoy Being Outside Without Getting Too Much Sun
Photosensitive? 5 Things You Need to Do Before Spending Time Outdoors
Do your sun-avoiding behaviors have your friends wondering if you might be a vampire?
Or do you feel like you’re always missing out on fun daytime activities?
Photosensitivity is increased sensitivity to the sun. Several autoimmune diseases cause increased photosensitivity, including multiple sclerosis, scleroderma, psoriasis, and lupus. Medications used to treat many autoimmune diseases, such as nonsteroidal anti-inflammatory drugs, methotrexate, hydroxychloroquine, leflunomide, and others, can increase symptoms of photosensitivity.
What happens when you’re in the sun for too long? If you get a sunburn, cells on your skin die, and then the white blood cells come in and get rid of those cells. People with autoimmune diseases have overly enthusiastic white blood cells that start attacking healthy and damaged cells. When your body’s immune response becomes overactive, it can send you into what is known as a disease flare — making your disease symptoms suddenly very active. If you have ever been out in the sun too long and, as a result, felt like every cell in your body was fighting against you, or you literally could not get out of bed the next day, then you know what I’m talking about.
So how can we successfully participate in outdoor activities with friends and family? How do we continue to enjoy the outdoor activities we love? Let’s figure it out!
Cover up with long sleeves and wide-brimmed hats. Invest in sun-protective clothing; brands like Coolibar and Baleaf, as well as several others, offer clothing made with UVA and UVB-blocking materials. You can also wash your clothes in a solution like Rit Sun Guard Laundry Treatment UV Protectant, which makes clothing more UV resistant.
Wear sunscreen. Apply sunscreen liberally, and don’t forget the hard-to-reach places. Reapply sunscreen frequently as instructed on the label. It’s not a one-and-done, friends.
Find the shade or bring the shade. Invest in a pop-up canopy for beach trips or watching sporting events. Always carry an umbrella or even rock a fancy parasol if you want to have some fun with it!
Schedule smart. Book your activities when the sun is less intense, like early morning or late afternoon before sunset.
Be diligent in the car. If you’re like me, you spend a lot of time there. Keep a scarf in your car that you can wrap around any part of your body that is getting sun. Also, keep a wide-brimmed hat and sunglasses in your vehicle so there is no chance you will forget them. Consider tinted windows or having an automotive window film (like 3M™ Automotive Window Film) applied to your car windows to provide further UV protection.
We can join other diurnal creatures and enjoy daylight if we prepare and use good judgment. Be safe out there!
Fan Letter
I wrote a fan letter to a band that influenced my style. I chose the Ramones because I started listening to them at an influential time in my life — puberty. The words that describe the style and feelings that punk rock gave me are bold. It wasn't hard to remember how it felt to be a 13-year-old girl living in Stow, Ohio. It feels like yesterday.
June 5, 1986
Hi Joey Ramone,
My name is Kathy, and I’m in 7th grade. I live in Stow, Ohio, which is near Akron and Cleveland. It's okay. I do have some pretty cool friends. I would describe myself as a little bit of everything—an athlete, a student, an artist, and a nerd. So, my friends are very different from each other. One of my favorite groups to hang out with are my skater friends (I also have a giant crush on one of them). We mostly hang out at the half-pipe they built in their neighborhood and chill. They introduced me to some awesome music, and The Ramones are now my favorite band of all time!
There are so many things I love about your band! Your music is so fun, and the fast tempo of your songs helps me keep running at a fast pace when I have to train for volleyball. I feel aggressive when I listen to your music which may sound weird to hear a 7th-grade girl say, but it's a good thing. Your music gets me in the right frame of mind to transition from my quiet persona to my fierce, competitive athlete persona. The Ramones are my pump-up music!
I also mentioned that I am an artist. Your punk rock style, album covers, and videos have also influenced my art. I think there is a place for aggression in art too, and I feel like I do my best work when I go all-in on a painting or drawing. Those are the ones I usually finish really fast when I lose track of time and everything going on around me. That art always looks more raw and authentic. That could be because I use my honest expressions when creating art with emotional aggressiveness. I even ripped the edges of one of my drawings accidentally (I was in the moment), but it looks cool with torn edges. I've been using mixed media and making more collages since I checked out the cover art on different punk albums. I also noticed that if I listen to your music while I paint, my art is more dynamic, like you can almost see motion in the picture. It's amazing how music inspires you and gives you the confidence to go out and be your best self. Thank you for that.
Your music is influencing my style a little too. The other day my friend and I dyed our hair, and my mom freaked out. She is now refusing to buy me any black clothes. I don't know why my mom is acting like this; people should be allowed to have different tastes. Did people ever judge you for dressing like a punk rocker? I guess punk has the connotation of being rebellious and anti-authority, but I don't think you guys are out committing crimes or anything
like that.
Please keep making your awesome music! My friends and I are watching Rock 'n' Roll High School tonight. I am so psyched!
I love you guys!
Your Fan,
Kathy