Digital Marketing

Advertising

I created the concept, storyboard,
and copy for pitching a Charlotte Football Club commercial featuring Jordy Alcívar’s Olimpico goal.

Social Media

I worked with an illustrator to create an animated graphic for Hispanic and Latino Heritage Month. We highlighted our client’s receptionist and asked her to speak in Spanish and English for the voiceover. I interviewed the receptionist and wrote the social media copy for Facebook and LinkedIn.

Facebook Copy

We are proud to introduce Lisbeth Garcia. She is a human ray of sunshine, receptionist, and Spanish translator at Gemma Law Associates. We are happy to honor her during National Hispanic and Latino Heritage Month (9-15-22 to 10-15-22).

Lisbeth said when she interviewed for her position at Gemma Law, she could tell that the staff truly wanted to help those in need—and she wanted to be a part of that. She states, “Everyone is always willing to help each other, and the office has a sense of community. It was very welcoming as a new staff member.”

Lisbeth graduated from Rhode Island College. She wants to work in law and justice because she wants to help people. “The position I’m in allows me to learn and understand what that is like “behind the scenes,” as I like to call it. I can also help in a really needed way by translating for clients. I’ve created a good connection with those who need that extra help, and I can always feel their appreciation and gratitude when they’re talking to someone who also speaks their language, which makes what I do even better.”

Gemma Law is grateful to have Lisbeth as part of our team.

#nationalhispanicheritagemonth #employeeappreciation #lawofficelife

Credits
Illustrator/Animator: Jake Olimb
Concept/Copywriter: Kathy Quinn

Camp Lejeune Lawsuit Campaign

Gemma Law Associates asked if we thought it was worth it to try to get Camp Lejeune cases. We said, “Yes, but let’s zig where our competitors zagged.” No one had written a how-to article. We wrote two articles, informative and how-to-file, and linked to the articles in our Google Business Profile, Facebook, Twitter, and email newsletter.

Camp Lejeune Water Contamination Lawsuit

6 Steps to File Your Camp Lejeune Water Lawsuit

The Process

August 2, 2022

Honoring Our Pact Act passed
Research
Review competition
Lawyer interview

August 10, 2022

President Biden signs Pact Act
Wrote and published a Camp Lejeune
article for one law firm

August 12, 2022

Gemma Law asked us if they should pursue
Camp Lejeune cases
Discussed strategy internally
and decided to do something different
Give people the info they need to
file a claim in a how-to article (soft sell)

August 16, 2022

Gemma Law Camp Lejeune lawsuit and how-to
articles published

August 17, 2022

Articles promoted on Facebook, Twitter,
Google Business Profile, and an email newsletter

The Results

August 31, 2022

Pages received 33 clicks, 5,000 impressions,
and average session duration of two minutes

September 30, 2022

Pages received 226 clicks, 31,449 impressions

October 31, 2022

Pages received 647 clicks,
51,290 impressions

December 2022

6 Steps to File Your Camp Lejeune Water Lawsuit continues to rank first nationally in Google for the query ”how do I file a Camp Lejeune Lawsuit”
The article is a featured snippet

December 2022